"To be honest as this world goes is to be one man picked out of ten thousand."
It can be difficult or even impossible to know what people, deep down, are really thinking.
In his book Everybody Lies, author Seth Stephens-Davidowitz believes there is one such source, and that is the search engine Google (1). In fact, he goes so far as to say that Google searches are "the most important dataset ever collected on the human psyche."
Yet the power of analyzing Google searches goes far beyond the impressive numbers. The real power of analyzing Google searches is that they provide an honest source of information. People, often in private, will pour what is really on their mind, or in their hearts, into the Google search bar - things they would not admit to a stranger, habits they could never discuss with a family member or friend, interests the ego dare not not allow them to reveal.
By analyzing Google searches, Stephens-Davidowitz has challenged numerous perceptions such as the following:
References
Proudly powered by Weebly